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Kyung Tae Lee
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Journal Articles

A memory theory perspective of consumer ethnocentrism and animosity

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Richard Lee, Kyung Tae Lee, Jianyao Li
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1266–1285.
https://doi.org/10.1108/EJM-03-2014-0188
Published: 11 July 2017
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Journal Articles

Economic nationalism and cosmopolitanism: A study of interpersonal antecedents and differential outcomes

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Kyung Tae Lee, You-Il Lee, Richard Lee
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (5-6): 1133–1158.
https://doi.org/10.1108/EJM-02-2011-0068
Published: 06 May 2014
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