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Keywords: Compromise effect
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Journal Articles
Attraction and compromise effects under social exclusion
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Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (8): 2076–2111.
Published: 05 May 2023
...Jungkeun Kim; Jaehoon Lee; Jae-Eun Kim Purpose Integrating conceptual perspectives from social exclusion, thinking style and context effects, this study aims to examine how different types of social exclusion influence attraction and compromise effects. Design/methodology/approach Eight...
