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Keywords: Computer-aided text analysis
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Journal Articles
Understanding the role of entrepreneurial orientation in creating ambidextrous competitive advantage: a comparative-design, longitudinal study
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (1): 89–124.
Published: 09 December 2022
... primary data from a survey of senior managers. Findings Entrepreneurial orientation improves dynamic capabilities, which in turn promote superior DCAA and enhanced firm performance. In addition, as captured through a unique measure of consistency allowed through computer-aided text analysis...
