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Keywords: Conceptual replication
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (2): 544–561.
Published: 26 January 2026
... are culturally contingent, the current research sought test the applicability of former findings in a different cultural context. To this end, we examined the replicability of US-based tipping studies in the majority world – where most people live – through three conceptual replications conducted in Turkey...
