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Journal Articles

Tipping to the top? Three conceptual replications on tipping tendencies in the non-WEIRD world

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Anıl Savaş Kılıç, Nihat Tavşan, Cem Duran, Emrullah Ecer, Tobias Otterbring
Journal: European Journal of Marketing
European Journal of Marketing (2026) 60 (2): 544–561.
https://doi.org/10.1108/EJM-07-2025-0566
Published: 26 January 2026
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Journal Articles

Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents

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Gaston Ares, Florencia Alcaire, Vanessa Gugliucci, Leandro Machín, Carolina de León, Virginia Natero, Tobias Otterbring
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (2): 471–496.
https://doi.org/10.1108/EJM-12-2022-0899
Published: 21 June 2023
View article titled, Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents
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Includes: Supplementary data
Journal Articles

Guest editorial: Favoring fieldwork makes marketing more meaningful

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Tobias Otterbring, Giampaolo Viglia, Laura Grazzini, Gopal Das
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (7): 1793–1803.
https://doi.org/10.1108/EJM-07-2023-987
Published: 09 June 2023
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Journal Articles

Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries

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Tobias Otterbring, Peter Samuelsson, Jasenko Arsenovic, Christian T. Elbæk, Michał Folwarczny
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (7): 1854–1885.
https://doi.org/10.1108/EJM-04-2022-0250
Published: 17 October 2022
View article titled, Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries
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