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Journal Articles

Guest editorial: Favoring fieldwork makes marketing more meaningful

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Tobias Otterbring, Giampaolo Viglia, Laura Grazzini, Gopal Das
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (7): 1793–1803.
https://doi.org/10.1108/EJM-07-2023-987
Published: 09 June 2023
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Journal Articles

Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses

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Laura Grazzini, Giampaolo Viglia, Daniel Nunan
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 957–986.
https://doi.org/10.1108/EJM-03-2021-0220
Published: 06 March 2023
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