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Keywords: Conformance influence
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 2959–2977.
Published: 21 February 2022
.... Experiment 2 involved a 2 (prescriptive vs proscriptive compliance influence) × 2 (supportive vs conflicting conformance-influence) between-subjects design. Participants in both studies answered an online survey after being exposed to the social-influence messages. Findings Experiment 1 showed...
