...’ perceived competence of service robots. Study 2 further reveals the underlying mechanism of in-group identification. Study 3 identifies consumers’ construal level as a theoretically derived moderator. Moreover, Study 4 reveals the positive downstream effect of DHL on consumers’ intention to use service...

... examining consumers’ subsequent behaviors. Practical implications This research enriches the existing coping strategies for service recovery with improved effectiveness. It contributes to effectively distinguishing AISA and HSA from the perspective of mental construal levels and proposes strategies...

...Minjung Kim; Youngkyun Park; Woo Jin Choi Purpose The purpose of this study is to examine how time of day influences consumers’ construal levels. The authors propose that time of day reflects cognitive resource availability, which in turn shapes individuals’ information processing strategies...

..., and higher risk perceptions. Further, individuals’ construal level moderates the effect of frequency format on risk perceptions. Finally, they show that impairing individuals’ spontaneous process of imagining the risk by encouraging a more “rational” processing of the risk information attenuates the effects...

... mediating roles of construal level and importance of price/design. Findings Consumers are more likely to select feasible (i.e. affordable) market offerings and not desirable (i.e. well-designed) ones when choosing from a large (vs small) choice set. This effect is serially mediated by mental construals...

...Márcia Maurer Herter; Adilson Borges; Diego Costa Pinto; Mario Boto Ferreira; Anna S. Mattila Purpose This research examines how construal level shapes the effectiveness of rational (vs emotional) messages for inducing cessation behaviors. Concrete mindsets foster self-improvement goals, whereas...

...Felix Septianto; Reza Ashari Nasution; Devi Arnita; Yuri Seo Purpose This study aims to investigate how charitable advertising effectiveness in response to threat-based awe, an emotional response that typically arises in the presence of natural disasters, is likely to depend on the construal level...

... of popularity and breadth of appeal separately without considering the interaction, termed as inadequate observational learning mode. The observed relationship between psychological distance and observational learning mode could be explained by the construal level. Research limitations/implications...

... and local cognitive appraisal tendencies of positive self-conscious emotions. As emotions per se affect the activation of different construal levels (Labroo and Patrick, 2009 ; Pyone and Isen, 2011), this research examines how authentic pride versus hubristic pride can alter the construal levels...

... are presented to test four hypotheses. The effect of construal level on time perceptions, confidence in duration judgments and future preferences using two different construal level manipulation techniques and a range of measures for the dependent variables is demonstrated. Findings – This research found...