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Keywords: Constructivism
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Journal Articles
European Journal of Marketing (2023) 57 (6): 1737–1757.
Published: 17 August 2022
...Jörg Henseler; Florian Schuberth Purpose In their paper titled “A Miracle of Measurement or Accidental Constructivism? How PLS Subverts the Realist Search for Truth,” Cadogan and Lee (2022) cast serious doubt on PLS’s suitability for scientific studies. The purpose of this commentary is to discuss...
Journal Articles
European Journal of Marketing (2023) 57 (6): 1703–1724.
Published: 28 March 2022
... and constructivism and examine the extent to which PLS aligns with them. Findings PLS does not align with scientific realism but aligns well with constructivism. Research limitations/implications Research is needed to assess PLS’s fit with instrumentalism and pragmatism. Practical implications PLS has...

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