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Journal Articles

Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation

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Rushana Khusainova, Ad de Jong, Kasper Merling Arendt, Nick Lee, Greg W. Marshall, John Rudd
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1644–1681.
https://doi.org/10.1108/EJM-01-2023-0018
Published: 28 July 2025
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Journal Articles

Rejoinder: fractures in the edifice of PLS

Open Access
Mikko Rönkkö, Nick Lee, Joerg Evermann, Cameron McIntosh, John Antonakis
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1626–1640.
https://doi.org/10.1108/EJM-07-2022-0508
Published: 16 May 2023
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Journal Articles

Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations

Open Access
Mikko Rönkkö, Nick Lee, Joerg Evermann, Cameron McIntosh, John Antonakis
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1597–1617.
https://doi.org/10.1108/EJM-02-2021-0099
Published: 27 March 2023
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Journal Articles

Scientific realism, the necessity of causal contact in measurement and emergent variables

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John W. Cadogan, Nick Lee
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1758–1779.
https://doi.org/10.1108/EJM-06-2021-0454
Published: 16 August 2022
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Journal Articles

A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth

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John W. Cadogan, Nick Lee
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1703–1724.
https://doi.org/10.1108/EJM-08-2020-0637
Published: 28 March 2022
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Journal Articles

Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer

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Nick Lee, Laura Chamberlain, Leif Brandes
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 4–38.
https://doi.org/10.1108/EJM-02-2017-0122
Published: 20 February 2018
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Journal Articles

Reflections on a decade of EJM and marketing scholarship: the good, the bad, and the future

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Nick Lee
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1774–1798.
https://doi.org/10.1108/EJM-09-2017-0599
Published: 14 November 2017
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Journal Articles

Welcome to the desert of the real: reality, realism, measurement, and C-OAR-SE

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Nick Lee, John Cadogan
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (11): 1959–1968.
https://doi.org/10.1108/EJM-10-2016-0549
Published: 14 November 2016
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Journal Articles

Avoiding measurement dogma: a response to Rossiter

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Edward E. Rigdon, Kristopher J. Preacher, Nick Lee, Roy D. Howell, George R. Franke, Denny Borsboom
Journal: European Journal of Marketing
European Journal of Marketing (2011) 45 (11-12): 1589–1600.
https://doi.org/10.1108/03090561111167306
Published: 15 November 2011
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Journal Articles

Reflections on assessing academic quality in marketing, and the UK REF

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Nick Lee
Journal: European Journal of Marketing
European Journal of Marketing (2011) 45 (4): 477–483.
https://doi.org/10.1108/03090561111111299
Published: 05 April 2011
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Journal Articles

Brief reflections

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Nick Lee, Gordon Greenley
Journal: European Journal of Marketing
European Journal of Marketing (2010) 44 (6): 697–699.
https://doi.org/10.1108/03090561011032676
Published: 01 June 2010
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Journal Articles

The theory‐practice divide: thoughts from the Editors and Senior Advisory Board of EJM

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Nick Lee, Gordon Greenley
Journal: European Journal of Marketing
European Journal of Marketing (2010) 44 (1-2): 5–20.
https://doi.org/10.1108/03090561011020147
Published: 16 February 2010
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Journal Articles

Sales manager and sales team determinants of salesperson ethical behaviour

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John W. Cadogan, Nick Lee, Anssi Tarkiainen, Sanna Sundqvist
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (7-8): 907–937.
https://doi.org/10.1108/03090560910961452
Published: 24 July 2009
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Journal Articles

What makes a good article? Generating an insightful manuscript

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Nick Lee, Gordon Greenley
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (5-6): 577–582.
https://doi.org/10.1108/03090560910946936
Published: 29 May 2009
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Journal Articles

Being a successful and valuable peer reviewer

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Nick Lee, Gordon Greenley
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (1-2): 5–10.
https://doi.org/10.1108/03090560910923193
Published: 13 February 2009
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Journal Articles

The primacy of data?

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Nick Lee, Gordon Greenley
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (11-12): 1141–1144.
https://doi.org/10.1108/03090560810903583
Published: 14 November 2008
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Journal Articles

The primacy of theory

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Nick Lee, Gordon Greenley
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (9-10): 873–878.
https://doi.org/10.1108/03090560810891046
Published: 19 September 2008
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Journal Articles

From the incoming Editors

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Gordon Greenley, Nick Lee
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (1-2)
https://doi.org/10.1108/ejm.2008.00742aaa.002
Published: 15 February 2008
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Journal Articles

Equivalence of survey data: relevance for international marketing

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Hester van Herk, Ype H. Poortinga, Theo M.M. Verhallen
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 351–364.
https://doi.org/10.1108/03090560510581818
Published: 01 March 2005
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Journal Articles

Whither research in marketing?

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John Saunders, Nick Lee
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 245–260.
https://doi.org/10.1108/03090560510581755
Published: 01 March 2005
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