Page 1 | Search Results | European Journal of Marketing | Emerald Publishing

1-3 of 3

Sort by

Journal Articles

Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation

Rushana Khusainova, Ad de Jong, Kasper Merling Arendt, Nick Lee, Greg W. Marshall, John Rudd

European Journal of Marketing (2025) 59 (7): 1644–1681.

https://doi.org/10.1108/EJM-01-2023-0018

Published: 28 July 2025

View article titled, Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation

Add to Citation Manager for Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation

Journal Articles

Online private self-disclosure’s potential for experiential value co-creation

Iftakar Hassan Abdulla Haji, Alessandro M. Peluso, Ad de Jong

European Journal of Marketing (2021) 55 (12): 3059–3098.

https://doi.org/10.1108/EJM-04-2019-0302

Published: 23 September 2021

View article titled, Online private self-disclosure’s potential for experiential value co-creation

Add to Citation Manager for Online private self-disclosure’s potential for experiential value co-creation

Journal Articles

Process innovation and performance: the role of divergence

Erik Mooi, John Rudd, Ad de Jong

European Journal of Marketing (2020) 54 (4): 741–760.

https://doi.org/10.1108/EJM-02-2018-0110

Published: 26 February 2020

View article titled, Process innovation and performance: the role of divergence

Add to Citation Manager for Process innovation and performance: the role of divergence