Skip to Main Content
Erik Mooi
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?

Available to Purchase
Erik Mooi, Ernst Christiaan Osinga, Carlos Daniel Santos
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (3): 899–921.
https://doi.org/10.1108/EJM-12-2020-0889
Published: 23 March 2022
View article titled, Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?
Open the PDF for Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth? in another window
Add to Citation Manager for Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?
Journal Articles

Process innovation and performance: the role of divergence

Available to Purchase
Erik Mooi, John Rudd, Ad de Jong
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (4): 741–760.
https://doi.org/10.1108/EJM-02-2018-0110
Published: 26 February 2020
View article titled, Process innovation and performance: the role of divergence
Open the PDF for Process innovation and performance: the role of divergence in another window
Add to Citation Manager for Process innovation and performance: the role of divergence
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal