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Journal Articles

Manoeuvring towards research decline: The RAE and the decline of Britain's international research standing

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John Saunders, Veronica Wong
Journal: European Journal of Marketing
European Journal of Marketing (2011) 45 (4): 484–512.
https://doi.org/10.1108/03090561111111307
Published: 05 April 2011
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Journal Articles

Equivalence of survey data: relevance for international marketing

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Hester van Herk, Ype H. Poortinga, Theo M.M. Verhallen
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 351–364.
https://doi.org/10.1108/03090560510581818
Published: 01 March 2005
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Journal Articles

Whither research in marketing?

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John Saunders, Nick Lee
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 245–260.
https://doi.org/10.1108/03090560510581755
Published: 01 March 2005
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Journal Articles

The rise and fall of the Latin Square in marketing:a cautionary tale

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Robert P. Hamlin
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 328–350.
https://doi.org/10.1108/03090560510581809
Published: 01 March 2005
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Journal Articles

The evolution of “classical mythology” within marketing measure development

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Nick Lee, Graham Hooley
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 365–385.
https://doi.org/10.1108/03090560510581827
Published: 01 March 2005
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Journal Articles

Beyond incommensurability? Empirical expansion on diversity in research

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Andrea Davies, James A. Fitchett
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 272–293.
https://doi.org/10.1108/03090560510581773
Published: 01 March 2005
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Journal Articles

Qualitative research in marketing: Road‐map for a wilderness of complexityand unpredictability

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Evert Gummesson
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 309–327.
https://doi.org/10.1108/03090560510581791
Published: 01 March 2005
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Journal Articles

Where are we and where are we going?: The status and future of research in marketing

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Dale Littler, Caroline Tynan
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 261–271.
https://doi.org/10.1108/03090560510581764
Published: 01 March 2005
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Journal Articles

Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research

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Christina Goulding
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 294–308.
https://doi.org/10.1108/03090560510581782
Published: 01 March 2005
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Journal Articles

Long life to marketing research: a postmodern view

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Michela Addis, Stefano Podestà
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 386–412.
https://doi.org/10.1108/03090560510581836
Published: 01 March 2005
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Journal Articles

Management processes in marketing planning

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Gordon Greenley, Graham Hooley, John Saunders
Journal: European Journal of Marketing
European Journal of Marketing (2004) 38 (8): 933–955.
https://doi.org/10.1108/03090560410539104
Published: 01 August 2004
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Journal Articles

Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia

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T.C. Melewar, John Saunders, John M.T. Balmer
Journal: European Journal of Marketing
European Journal of Marketing (2001) 35 (3-4): 414–427.
https://doi.org/10.1108/03090560110694772
Published: 01 April 2001
View article titled, Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia
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Journal Articles

Global corporate visual identity systems: using an extended marketing mix

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T.C. Melewar, John Saunders
Journal: European Journal of Marketing
European Journal of Marketing (2000) 34 (5-6): 538–550.
https://doi.org/10.1108/03090560010321910
Published: 01 June 2000
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Journal Articles

The Specification of Aggregate Market Models

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John Saunders
Journal: European Journal of Marketing
European Journal of Marketing (1987) 21 (2): 5–47.
https://doi.org/10.1108/EUM0000000004681
Published: 01 February 1987
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