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Journal Articles

Manoeuvring towards research decline: The RAE and the decline of Britain's international research standing

John Saunders, Veronica Wong

European Journal of Marketing (2011) 45 (4): 484–512.

https://doi.org/10.1108/03090561111111307

Published: 05 April 2011

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Journal Articles

Successful strategies of newly industrialised east Asian firms in Europe

Ivy S.N. Chen, Veronica Wong

European Journal of Marketing (2003) 37 (1-2): 275–297.

https://doi.org/10.1108/03090560310453316

Published: 01 February 2003

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Journal Articles

Marketing and competitive performance: an empirical study

Peter Doyle, Veronica Wong

European Journal of Marketing (1998) 32 (5-6): 514–535.

https://doi.org/10.1108/03090569810216145

Published: 01 June 1998

View article titled, Marketing and competitive performance: an empirical study

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