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Keywords: Consumer
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Journal Articles
Is gender-neutral design just a female thing? Exploring the role of consumer gender and gender identification on the appreciation of gender-neutral package design
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (5): 1347–1376.
Published: 27 March 2025
... of boycotting behaviours (Cheng et al., 2023 ; Stolle and Micheletti, 2013). Given the societal harms identified in gendered advertising and targeting (Fine and Rush, 2018), and the increasing consumer awareness and political consumerism around the SDGs, brands must carefully consider whether to step...
Includes: Supplementary data
Journal Articles
Consumer enchantment through everyday consumption
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (2): 475–497.
Published: 13 January 2025
... , G. (2007), “ Enchanting ethical consumerism the case of community supported agriculture ”, Journal of Consumer Culture , Vol. 7 No. 3 , pp. 275 - 303 , doi: 10.1177/1469540507081 . Troye , S.V. and Supphellen , M. (2012), “ Consumer participation in coproduction: ‘I made...
Journal Articles
Exploring the dynamics of food routines: a practice-based study to understand households’ daily life
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (12): 2544–2556.
Published: 29 October 2018
...Margot Dyen; Lucie Sirieix; Sandrine Costa; Laurence Depezay; Eloïse Castagna Purpose This paper aims to explore consumers’ experienced life and studies how practices interconnect and are organized on a daily basis. The objective is to contribute to a better understanding of how (or whether...
Journal Articles
Names versus faces: examining spokesperson-based congruency effects in advertising
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (1-2): 62–81.
Published: 09 February 2015
...Jasmina Ilicic; Stacey M Baxter; Alicia Kulczynski Purpose – The purpose of this paper is to compare the influence of spokesperson appearance (visual congruence) and the sounds contained in a spokesperson’s name (verbal congruence) on consumer perceptions of spokesperson–product fit. Design...
