... of boycotting behaviours (Cheng et al., 2023 ; Stolle and Micheletti, 2013). Given the societal harms identified in gendered advertising and targeting (Fine and Rush, 2018), and the increasing consumer awareness and political consumerism around the SDGs, brands must carefully consider whether to step...

.... However, we contribute by highlighting a scenario in which this negotiation occurs in a context that does not take consumerism as a given, offering new insights into sustainable and meaningful consumption practices. Figure 1 illustrates the interconnected process through which consumers navigate...

...Margot Dyen; Lucie Sirieix; Sandrine Costa; Laurence Depezay; Eloïse Castagna Purpose This paper aims to explore consumers’ experienced life and studies how practices interconnect and are organized on a daily basis. The objective is to contribute to a better understanding of how (or whether...

...Jasmina Ilicic; Stacey M Baxter; Alicia Kulczynski Purpose – The purpose of this paper is to compare the influence of spokesperson appearance (visual congruence) and the sounds contained in a spokesperson’s name (verbal congruence) on consumer perceptions of spokesperson–product fit. Design...