...Geoffrey N. Soutar; Richard C. Bell; Yvonne M. Wallis There has been considerable research into the pattern of consumer durable purchase. Most of the research has used Guttman scaling as the basis of the analysis but there are some problems in using this method with durable ownership data...

... through product advancement, while manufacturers must seek to protect their brands by developing added value and using strong marketing strategies to promulgate anti‐own brand products. © MCB UP Limited 1987 Marketing Retailing Consumer Durables Own‐label Goods 83 Own Brands and the Cook...

... protectionism. Because of the growth in the durable and service segments of personal consumption expenditures, and the ability of some consumers to postpone purchases and/or do certain things for themselves in difficult economic periods, the consumer durable goods in Table II were selected for analysis...

...Richard W. F. Eassie Uses a number of case studies in order to demonstrate the suitability of a method developed to help price‐setters of fast‐moving consumer goods and also durables. © MCB UP Limited 1979 Models Consumer behaviour Fast‐moving consumer goods Consumer durables 172...

...André Gabor; C.W.J. Granger Examines a study carried out on the acquisition of consumer durables by a selection of English households. Reveals the class structure of ownership, the proportion of first acquisitions and replacements, and the reasons for timing. Presents an analysis based...