... 04 02 2020 01 05 2020 11 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Loneliness Social support Consumer identity Consumption communities Self-help Loneliness is a pervasive problem in post-industrial nations...

...-use rights only Brand management Emotion Consumer identity Social self Consider a Wall Street lawyer who wears Land’s End suits because they symbolize his humble beginnings (Oyserman, 2009), who loves his Harley Davidson as it embodies his free-spirited and rebellious side...

... No. 4 , pp. 77 - 102 . Branding Social media Selfie Assemblage Consumer identity Although scholarly discussions about the selfie phenomenon may seem like a novelty, the selfie’s undeniable connection to the self-research links it to the wealth of extant knowledge on the topic...

...Mary Ho; Stephanie O’Donohoe Purpose – The purpose of this paper is to seek to enhance the understanding of non-profit marketing and consumer identities by exploring volunteering as a form of symbolic consumption. Specifically, it seeks to examine how young people – both volunteers and non...