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1-9 of 9
Keywords: Consumer satisfaction
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (12): 2763–2787.
Published: 06 November 2025
... deal of money to keep the members of these programs satisfied, with much of their spending going toward member benefits. In fact, one recent study estimated that businesses spend over 2% of their revenues on rewards for customers (Pearson, 2019). Loyalty programs Consumer satisfaction...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (5): 1337–1371.
Published: 26 April 2022
... to other power-related measures. Consumer power mediates the relation between consumers’ cognitive control and consumer satisfaction and between perceived choice and emotional responses. Research limitations/implications This research uses episodic recall tasks to elicit power perceptions in various...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1176–1204.
Published: 11 July 2018
... media CBBE via shaping consumer perceptions of brand credibility and consumer satisfaction. An online survey of 340 Australian social media consumers provided data for empirical testing. The inclusion of multiple context-relevant covariates and use of a method-variance-adjusted data matrix, as well...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 973–1006.
Published: 02 February 2018
... outcomes. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Service Loyalty Satisfaction Social media Channels Consumer satisfaction Complaints Word-of-mouth First, online service channels offer a broad selection of innovative service...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1332–1352.
Published: 11 July 2017
... the consumer’s satisfaction, which eventually affects the intention to return. Because consumption of communication is part of the service consumption, self-image congruence with communication may influence satisfaction, leading to the following hypothesis: H2. Self-image congruence is positively...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 1109–1128.
Published: 08 May 2017
... Complaints Consumer satisfaction Voice Dissatisfaction Exit The twenty-first century consumer is spoiled for choice; there is a vast amount of products and services available to choose from, there are many and novel ways to buy including online and mobile stores and there are numerous ways...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (7-8): 1239–1262.
Published: 11 July 2016
.... Design/methodology/approach This paper presents three experiments. Study 1 investigates the ambivalent experience of being envied. Study 2 examines the effect of being envied in consumption contexts on consumer satisfaction, analyzing the combined ambivalent effects of positive and negative feelings...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (3-4): 464–487.
Published: 11 April 2016
... Licensed re-use rights only China Customer orientation Services marketing Consumer satisfaction Friendliness, helpfulness and respectfulness reflect the social interaction nature of a service encounter from different perspectives, representing the relational tie (emotional orientation...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (7-8): 1068–1090.
Published: 26 July 2011
...My Bui; Anjala S. Krishen; Kenneth Bates Purpose The purpose of this paper is to assess how regret affects consumer satisfaction levels, extent of rumination, and brand‐switching intention. The paper also seeks to examine any mediating effects between regret and rumination that can be found due...
