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Journal Articles

Style before substance? Building loyalty through marketing communication congruity

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Orie Berezan, Anjala Selena Krishen, Sarah Tanford, Carola Raab
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1332–1352.
https://doi.org/10.1108/EJM-06-2015-0314
Published: 11 July 2017
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Journal Articles

Promote me or protect us? The framing of policy for collective good

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Anjala Selena Krishen, Robyn Raschke, Pushkin Kachroo, Michael LaTour, Pratik Verma
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 742–760.
https://doi.org/10.1108/EJM-10-2011-0609
Published: 08 April 2014
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