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Pushkin Kachroo
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Journal Articles
Is having accurate knowledge necessary for implementing safe practices?: A consumer folk theories-of-mind perspective on the impact of price
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 1073–1093.
Published: 09 May 2016
Journal Articles
Promote me or protect us? The framing of policy for collective good
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 742–760.
Published: 08 April 2014
