Keywords: Controversial advertising
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2016) 50 (7-8): 1448–1469.
Published: 11 July 2016
...Lauren Gurrieri; Jan Brace-Govan; Helene Cherrier Purpose To date, the cultural and societal effects of controversial advertising have been insufficiently considered. This study aims to investigate how advertising that uses violent representations of women transgresses the taboo of gender-based...

or Create an Account

Close subscription notice
Close access options