... of this study is to demonstrate that a firm’s use of humour in response to negative online consumer reviews has both positive and negative effects on perceptions of corporate image from a customer-as-onlooker perspective. Design/methodology/approach Three experimental studies are conducted and analysis...

... results show that explanation and high monetary compensation reduce negative word-of-mouth and enhance corporate image and anger mediates these effects. Study 2a results show that high monetary compensation becomes ineffective when firms use a soft termination approach. Study 2b results show...

... of corporate identity apropos corporate communications, corporate image, attributed stakeholder identifications and resultant behaviours. The strategic importance of corporate identity is noted. The continuum incorporates a variety of disciplinary/theoretical perspectives. Design/methodology/approach...

... Corporate branding Corporate identity Corporate communications Corporate culture Corporate image Adopting an identity‐based view of corporate brands can be of considerable utility for corporate marketing scholars and managers alike. This is because an identity‐based perspective of corporate...

... were identified: ownership, vision and mission, values and beliefs, business, personality attributes, external image, and strategic performance. Practical implications The study suggests that CI anchors can be a starting point for CI program or corporate image management. Attention should...

... branding research (internal, transactional, external) with seven core research streams: product, service and sponsorship evaluation; corporate and visual identity; employment image and application; corporate crime; financial performance; brand extension; and corporate image. They also identified emerging...

...Carmen Lopez; Manto Gotsi; Constantine Andriopoulos Purpose The aim of this paper is to examine the influence of corporate image on shaping the image of its country of origin (hereafter country image). Design/methodology/approach The authors develop a conceptual framework and a series...

..., environmental and economic concerns via the headings of people, planet and profit. © Emerald Group Publishing Limited 2011 Corporate marketing Ethical corporate identity Corporate social responsibility Corporate sustainability Corporate sustainable development Corporate image Corporate...

... of an organisation (the other customer effect) may have an influence on corporate image and consumer‐company identification. This study aims to test a model integrating these constructs in two contexts, i.e. products and services. It also seeks to investigate the attitudinal and behavioural consequences...

... 2011 Corporate heritage identity Corporate heritage brands Corporate marketing Corporate identity Corporate image Corporate strategy business history organisational change The British Monarchy Swedish Monarchy Sweden If we want things to stay the same, things will have to change...

... Corporate image Corporate marketing Corporate social responsibility Corporate strategy Organisational change Organisational marketing In his celebrated Harvard Business Review article of 1960 entitled “Marketing Myopia”, Theodore Levitt inveighed against policy makers who adopted...

... Corporate image Non‐profit organizations Communications With increased competition in the not‐for‐profit sector, social marketers are being urged to develop a customer orientation and a clear market position, including an identifiable corporate image (Glynn, 2000 ; Young and Salamon, 2002...

... Stores and supermarkets Customer satisfaction Retailing Greece Corporate image Consumer behaviour Retailers operate in a competitive environment facing changes in customer needs, demographics, types of retailing, technology and retail ownership through mergers and acquisitions...

... of leader image to disguise the ruthlessness of the corporate brands is discussed. Originality/value This paper fulfils an identified need to study favourable consumer attitudes in the context of brands with negative associations. © Emerald Group Publishing Limited 2008 Corporate image...

... the essential components of corporate identity. As a result of this attempt, it provides an operational definition of corporate identity, which may aid further empirical research. Corporate identity Corporate strategy Organizational identity Corporate image For a variety of reasons, both...

... issues not normally associated with their workplace; some issues that a few employees found difficult to think about. Finally, the outcome of the process is discussed and its impact on the firm today. © Emerald Group Publishing Limited 2006 Corporate identity Corporate image Core...

... corporate‐wide marketing have captured the imagination of scholars and practitioners (corporate identity, corporate branding, corporate image, corporate reputation, and corporate communications.). Each of these concepts has its own intellectual roots and practice‐based adherents. While individual corporate...

...Jose M. Pina; Eva Martinez; Leslie de Chernatony; Susan Drury Purpose The main objective of this study is to analyse the influence that service brand extensions have on corporate image. Design/methodology/approach After reviewing the previous literature, a model is proposed and tested...

..., employees, business partners, governments, media, local communities and the natural environment. © Emerald Group Publishing Limited 2005 Corporate image Stakeholder analysis Business ethics Financial performance The recent spate of corporate scandals and collapses has coalesced...

...Serkan Aydin; Gökhan Özer Purpose Corporate image, perceived service quality, trust and customer switching costs are the major antecedents of customer loyalty, and loyal customers may buy more, accept higher prices and have a positive word‐of‐mouth effect. Also we know that the cost of selling...