... of this study is to demonstrate that a firm’s use of humour in response to negative online consumer reviews has both positive and negative effects on perceptions of corporate image from a customer-as-onlooker perspective. Design/methodology/approach Three experimental studies are conducted and analysis...

... results show that explanation and high monetary compensation reduce negative word-of-mouth and enhance corporate image and anger mediates these effects. Study 2a results show that high monetary compensation becomes ineffective when firms use a soft termination approach. Study 2b results show...

... of corporate identity apropos corporate communications, corporate image, attributed stakeholder identifications and resultant behaviours. The strategic importance of corporate identity is noted. The continuum incorporates a variety of disciplinary/theoretical perspectives. Design/methodology/approach...

.... Brand management Corporate branding Corporate identity Corporate communications Corporate culture Corporate image Two premises underpin the approach adopted in this article in respect to corporate brands. As such, corporate brands can be categorised as: a distinct identity type...

... were identified: ownership, vision and mission, values and beliefs, business, personality attributes, external image, and strategic performance. Practical implications The study suggests that CI anchors can be a starting point for CI program or corporate image management. Attention should...

... branding research (internal, transactional, external) with seven core research streams: product, service and sponsorship evaluation; corporate and visual identity; employment image and application; corporate crime; financial performance; brand extension; and corporate image. They also identified emerging...

...Carmen Lopez; Manto Gotsi; Constantine Andriopoulos Purpose The aim of this paper is to examine the influence of corporate image on shaping the image of its country of origin (hereafter country image). Design/methodology/approach The authors develop a conceptual framework and a series...

... 2011 Corporate heritage identity Corporate heritage brands Corporate marketing Corporate identity Corporate image Corporate strategy business history organisational change The British Monarchy Swedish Monarchy Sweden If we want things to stay the same, things will have to change...

... development Corporate image Corporate branding Organisational marketing Corporate strategy Employees This commentary is contextualised within the interrelated domains of corporate marketing, ethical corporate marketing, ethical corporate identity and corporate social responsibility (CSR). Its...

... of an organisation (the other customer effect) may have an influence on corporate image and consumer‐company identification. This study aims to test a model integrating these constructs in two contexts, i.e. products and services. It also seeks to investigate the attitudinal and behavioural consequences...

...) along with more recent individual and collaborative work in the field. © Company 2011 Corporate marketing Corporate brands Corporate identity Corporate image Corporate marketing Corporate social responsibility Corporate strategy Organisational change Organisational marketing...

... Corporate image Non‐profit organizations Communications The authors conducted the analysis independently, and their interpretations were then compared. Disagreements between the authors were explored in detail until agreement could be reached (this process often resulted in more nuanced insights...

... and supermarkets Customer satisfaction Retailing Greece Corporate image Consumer behaviour Retailers operate in a competitive environment facing changes in customer needs, demographics, types of retailing, technology and retail ownership through mergers and acquisitions. In such an environment...

... of leader image to disguise the ruthlessness of the corporate brands is discussed. Originality/value This paper fulfils an identified need to study favourable consumer attitudes in the context of brands with negative associations. © Emerald Group Publishing Limited 2008 Corporate image...

... branding Corporate communications Corporate image Like the Roman God Janus, we gain perspective by looking both backward and forward. In looking forward we conclude that marketing is undergoing another paradigm shift and is increasingly characterised by having an institutional‐wide focus. Balmer...

... management strategies. Originality/value Recategorisation of Melewar's corporate identity dimensions, which help define corporate identity concept in measurable terms. © Emerald Group Publishing Limited 2006 Corporate identity Corporate strategy Organizational identity Corporate image...

.... Corporate identity Corporate image Core beliefs Work psychology Corporate communications Norway Companies are what they are, not what their executives want them to be perceived as being (McKinsey Quarterly, e‐mail newsletter, March 25, 2005). A successful branding strategy...

...Jose M. Pina; Eva Martinez; Leslie de Chernatony; Susan Drury Purpose The main objective of this study is to analyse the influence that service brand extensions have on corporate image. Design/methodology/approach After reviewing the previous literature, a model is proposed and tested...

... at the centre of a network of relationships with various stakeholders. These individuals or groups usually incorporate shareholders, consumers, employees, business partners, governments, media, local communities and the natural environment. © Emerald Group Publishing Limited 2005 Corporate image...

... in performance – the effects of both the reputational components. © Emerald Group Publishing Limited 2005 Corporate image Business performance Stock markets Germany Again, in this study the concept of corporate reputation covers both a cognitive as well as an affective construct. The usual...