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Journal Articles

When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms

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Elaine Wallace, Isabel Buil, Leslie de Chernatony
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 2002–2029.
https://doi.org/10.1108/EJM-03-2017-0210
Published: 14 November 2017
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Journal Articles

Consumers’ self-congruence with a “Liked” brand: Cognitive network influence and brand outcomes

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Elaine Wallace, Isabel Buil, Leslie de Chernatony
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (2): 367–390.
https://doi.org/10.1108/EJM-07-2015-0442
Published: 13 February 2017
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Journal Articles

B2B service brand identity and brand performance: An empirical investigation in the UK’s B2B IT services sector

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Darren Andrew Coleman, Leslie de Chernatony, George Christodoulides
Journal: European Journal of Marketing
European Journal of Marketing (2015) 49 (7-8): 1139–1162.
https://doi.org/10.1108/EJM-03-2013-0154
Published: 13 July 2015
View article titled, B2B service brand identity and brand performance: An empirical investigation in the UK’s B2B IT services sector
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Journal Articles

Service employee clusters in banking: Exploring Ind's typology considering behaviour, commitment and attitude about leadership

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Elaine Wallace, Leslie de Chernatony, Isabel Buil
Journal: European Journal of Marketing
European Journal of Marketing (2013) 47 (11-12): 1781–1803.
https://doi.org/10.1108/EJM-01-2011-0031
Published: 11 November 2013
View article titled, Service employee clusters in banking: Exploring Ind's typology considering behaviour, commitment and attitude about leadership
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Journal Articles

Factors influencing consumer evaluations of gift promotions

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Isabel Buil, Leslie de Chernatony, Teresa Montaner
Journal: European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 574–595.
https://doi.org/10.1108/03090561311297463
Published: 29 March 2013
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Journal Articles

Brand extension strategies: perceived fit, brand type, and culture influences

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Isabel Buil, Leslie de Chernatony, Leif E. Hem
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1300–1324.
https://doi.org/10.1108/03090560910989902
Published: 13 November 2009
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Journal Articles

Alternative perspectives on marketing and the place brand

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Dominic Medway, Gary Warnaby
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 641–653.
https://doi.org/10.1108/03090560810862552
Published: 30 May 2008
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Journal Articles

The attractiveness and connectedness of ruthless brands: the role of trust

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John Power, Susan Whelan, Gary Davies
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 586–602.
https://doi.org/10.1108/03090560810862525
Published: 30 May 2008
View article titled, The attractiveness and connectedness of ruthless brands: the role of trust
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Journal Articles

Desired and perceived identities of fashion retailers

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Ranis Cheng, Tony Hines, Ian Grime
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 682–701.
https://doi.org/10.1108/03090560810862589
Published: 30 May 2008
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Journal Articles

Who's who in brand communities – and why?

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Hans Ouwersloot, Gaby Odekerken‐Schröder
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 571–585.
https://doi.org/10.1108/03090560810862516
Published: 30 May 2008
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Journal Articles

Consumer perceptions of brand architecture in financial services

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James F. Devlin, Sally McKechnie
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 654–666.
https://doi.org/10.1108/03090560810862561
Published: 30 May 2008
View article titled, Consumer perceptions of brand architecture in financial services
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Journal Articles

Principles of corporate rebranding

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Bill Merrilees, Dale Miller
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 537–552.
https://doi.org/10.1108/03090560810862499
Published: 30 May 2008
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Journal Articles

Provenance associations as core values of place umbrella brands: A framework of characteristics

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Nina M. Iversen, Leif E. Hem
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 603–626.
https://doi.org/10.1108/03090560810862534
Published: 30 May 2008
View article titled, Provenance associations as core values of place umbrella brands: A framework of characteristics
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Journal Articles

Employer branding and its influence on managers

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Gary Davies
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 667–681.
https://doi.org/10.1108/03090560810862570
Published: 30 May 2008
View article titled, Employer branding and its influence on managers
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Journal Articles

Positive and negative brand beliefs and brand defection/uptake

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Maxwell Winchester, Jenni Romaniuk, Svetlana Bogomolova
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 553–570.
https://doi.org/10.1108/03090560810862507
Published: 30 May 2008
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Journal Articles

Undesired self‐image congruence in a low‐involvement product context

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Michael Bosnjak, Nina Rudolph
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 702–712.
https://doi.org/10.1108/03090560810862598
Published: 30 May 2008
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Journal Articles

Children's use of brand symbolism: A consumer culture theory approach

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Agnes Nairn, Christine Griffin, Patricia Gaya Wicks
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 627–640.
https://doi.org/10.1108/03090560810862543
Published: 30 May 2008
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Journal Articles

Guest editorial

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Leslie de Chernatony, George Christodoulides, Stuart Roper, Temi Abimbola
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6)
https://doi.org/10.1108/ejm.2008.00742eaa.001
Published: 30 May 2008
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Journal Articles

Internal brand building and structuration: the role of leadership

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Christine Vallaster, Leslie de Chernatony
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (7-8): 761–784.
https://doi.org/10.1108/03090560610669982
Published: 01 July 2006
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Journal Articles

Internal brand factors driving successful financial services brands

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Leslie de Chernatony, Susan Cottam
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (5-6): 611–633.
https://doi.org/10.1108/03090560610657868
Published: 01 May 2006
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