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Journal Articles

Social marketing, individual responsibility and the “culture of intoxication”

Isabelle Szmigin, Andrew Bengry‐Howell, Christine Griffin, Chris Hackley, Willm Mistral

European Journal of Marketing (2011) 45 (5): 759–779.

https://doi.org/10.1108/03090561111120028

Published: 31 May 2011

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Journal Articles

Children's use of brand symbolism: A consumer culture theory approach

Agnes Nairn, Christine Griffin, Patricia Gaya Wicks

European Journal of Marketing (2008) 42 (5-6): 627–640.

https://doi.org/10.1108/03090560810862543

Published: 30 May 2008

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