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Journal Articles

Social marketing, individual responsibility and the “culture of intoxication”

Isabelle Szmigin, Andrew Bengry‐Howell, Christine Griffin, Chris Hackley, Willm Mistral

European Journal of Marketing (2011) 45 (5): 759–779.

https://doi.org/10.1108/03090561111120028

Published: 31 May 2011

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Journal Articles

“Mothers of invention”: maternal empowerment and convenience consumption

Marylyn Carrigan, Isabelle Szmigin

European Journal of Marketing (2006) 40 (9-10): 1122–1142.

https://doi.org/10.1108/03090560610681041

Published: 01 September 2006

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Journal Articles

Internet community bonding:the case of macnews.de

Isabelle Szmigin, Alexander E. Reppel

European Journal of Marketing (2004) 38 (5-6): 626–640.

https://doi.org/10.1108/03090560410529259

Published: 01 May 2004

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