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When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms

Elaine Wallace, Isabel Buil, Leslie de Chernatony

European Journal of Marketing (2017) 51 (11-12): 2002–2029.

https://doi.org/10.1108/EJM-03-2017-0210

Published: 14 November 2017

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Journal Articles

Consumers’ self-congruence with a “Liked” brand: Cognitive network influence and brand outcomes

Elaine Wallace, Isabel Buil, Leslie de Chernatony

European Journal of Marketing (2017) 51 (2): 367–390.

https://doi.org/10.1108/EJM-07-2015-0442

Published: 13 February 2017

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Journal Articles

Service employee clusters in banking: Exploring Ind's typology considering behaviour, commitment and attitude about leadership

Elaine Wallace, Leslie de Chernatony, Isabel Buil

European Journal of Marketing (2013) 47 (11-12): 1781–1803.

https://doi.org/10.1108/EJM-01-2011-0031

Published: 11 November 2013

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Journal Articles

Factors influencing consumer evaluations of gift promotions

Isabel Buil, Leslie de Chernatony, Teresa Montaner

European Journal of Marketing (2013) 47 (3-4): 574–595.

https://doi.org/10.1108/03090561311297463

Published: 29 March 2013

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Journal Articles

Brand extension strategies: perceived fit, brand type, and culture influences

Isabel Buil, Leslie de Chernatony, Leif E. Hem

European Journal of Marketing (2009) 43 (11-12): 1300–1324.

https://doi.org/10.1108/03090560910989902

Published: 13 November 2009

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When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms

Consumers’ self-congruence with a “Liked” brand: Cognitive network influence and brand outcomes

Service employee clusters in banking: Exploring Ind's typology considering behaviour, commitment and attitude about leadership

Factors influencing consumer evaluations of gift promotions

Brand extension strategies: perceived fit, brand type, and culture influences

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