... 02 2016 17 03 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Personality Crisis management Corporate reputation Trust Corporate misconduct Questionable corporate behaviour is often subject to scrutiny, and any...

... together four unique industry datasets and uses discriminant analysis and multiple regression methods to examine the relationship between existing corporate reputation, publicity, advertising activity and sales levels for major multi-national companies in the technology products sector. Findings...

...Temi Abimbola; Myfanwy Trueman; Oriol Iglesias; Russell Abratt; Nicola Kleyn Purpose The main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions...

... articles and authors on the research field. Corporate branding Corporate identity Corporate image Corporate reputation Bibliometric analysis Brands Business history Researchers have published papers on the importance and value of corporate branding for a considerable time (Balmer and Gray...