Keywords: Corporate social responsibility (CSR)
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Journal Articles
European Journal of Marketing (2020) 54 (9): 2049–2077.
Published: 29 June 2020
...Abhi Bhattacharya; Valerie Good; Hanieh Sardashti Purpose This paper aims to determine what the brand performance consequences of corporate social responsibility (CSR) activities would be during times of recession for well-known brands. Design/methodology/approach Based on signaling theory...
Journal Articles

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