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Keywords: Corporate social responsibility (CSR)
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (9): 2049–2077.
Published: 29 June 2020
...Abhi Bhattacharya; Valerie Good; Hanieh Sardashti Purpose This paper aims to determine what the brand performance consequences of corporate social responsibility (CSR) activities would be during times of recession for well-known brands. Design/methodology/approach Based on signaling theory...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (7): 1333–1354.
Published: 08 April 2019
... Bae can be contacted at: yzb1@psu.edu 16 08 2017 29 04 2018 07 10 2018 01 01 2019 18 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Corporate social responsibility (CSR) Corporate financial performance (CFP...
