...Hong‐Wei He; John M.T. Balmer Purpose This article has an explicit purpose of making a theoretical contribution to the issue of senior management cognitions of the corporate identity/corporate strategy interface. The aim of this research is to particularise the nature and saliency...

...‐market strategy. Product‐market strategy Strategic process Ambidexterity Flexibility Commitment Business performance Corporate strategy Processes are iterative. Crafting strategy is an iterative, real‐time process; commitments must be made, then either revised or stepped up as new...

... branding strategy Brands Logos Corporate strategy Consumer psychology According to the American Heritage Dictionary of the English Language (2000) , “superstition” is an irrational belief that an object, action, or circumstance not logically related to a course of events influences...

... branding Organisational marketing Corporate strategy Employees This commentary is contextualised within the interrelated domains of corporate marketing, ethical corporate marketing, ethical corporate identity and corporate social responsibility (CSR). Its specific focus is on internal...

... Corporate image Corporate marketing Corporate social responsibility Corporate strategy Organisational change Organisational marketing In his celebrated Harvard Business Review article of 1960 entitled “Marketing Myopia”, Theodore Levitt inveighed against policy makers who adopted...

... of service business strategies. Chun‐Hsien Liu can be contacted at: yangsh@ms16.hinet.net © Emerald Group Publishing Limited 2010 Resource management Customers Service industries Service delivery Integration Corporate strategy To gain competitive advantage in a fast changing...

... Emerald Group Publishing Limited 2008 Corporate strategy Organizational planning Marketing planning Small to medium‐sized enterprises Uncertainty management Supply chain management In a dynamic environment where change occurs in unpredictable ways, the challenge for a firm is to have...

...   £22.99 Paperback © Emerald Group Publishing Limited 2006 --> Corporate communications Corporate strategy Communication skills Cornelissen (2004) provides a well‐structured, comprehensive treatment of the subject of corporate communications, its function, strategies, as well...

... the essential components of corporate identity. As a result of this attempt, it provides an operational definition of corporate identity, which may aid further empirical research. Corporate identity Corporate strategy Organizational identity Corporate image For a variety of reasons, both...

... in tandem with corporate strategy. The shift from benevolent to strategic philanthropy has come about, as organizations have struggled in the 1980s and 1990s to redefine their mission, alliances and scope. Down‐sizing, growing international competition, divestitures and investor demands have caused many...

... is: 1. H2:Market orientation contributes to corporate success to a greater degree than any other basic dimension of management. © MCB UP Limited 1996 Corporate strategy Germany Market orientation Strategic management Success As a result of stagnating or shrinking...

... which have proven to be a catalyst behind its growth. Discusses its position within the marketing concept and explains why firms need to include corporate philanthropy in their marketing strategy. © MCB UP Limited 1993 Corporate strategy Environmental scanning International trade Marketing...

...Nils‐Erik Aaby; Anthony F. McGann Marketing, the discipline, has failed to deliver on its promise as a central corporate philosophy because it has failed to adapt its concepts to corporate concerns. Marketing has ignored non‐customer stakeholders and is less influential on corporate strategy than...

... and the years post‐1983. The strategic planning tools and methodologies used by Fisons during these periods are discussed. © MCB UP Limited 1988 Corporate Strategy United Kingdom How Fisons Managed its Turnaround by Paul N. Finlay Department of Management Studies, University of Loughborough...

... Corporate Strategy Strategic Planning 76 The Challenge of Basic Strategies by Kay Georg Segler University of Mannheim, Germany Introduction In 1986 the export share of the German economy will pass over the 35 per cent mark, while it was only 20 per cent in 1970. In export intensive industries (chemical...

... the US banks an opportunity to reassess whether their original investment in London could now be reduced and the available funds more profitably employed in the US. © MCB UP Limited 1982 Banking Corporate policy Corporate strategy United Kingdom USA 122 | Bank Marketing...

... that the internationalization concept provides a greater insight into exporter policy differences than do common prescriptive approaches, which can be used to evaluate and predict export behaviour. © MCB UP Limited 1981 Export Corporate strategy International trade 26 | European Journal of Marketing 15,3...

... MCB UP Limited 1972 Logistics Marketing concepts Corporate strategy Corporate planning ...

... have to be devoted to a marketing strategy based on changing the image, or value ascribed to a product by the customer through advertising and pricing policy. © MCB UP Limited 1969 Product life cycles Corporate strategy Research Consumer goods The application of product life cycles...