...Hong‐Wei He; John M.T. Balmer Purpose This article has an explicit purpose of making a theoretical contribution to the issue of senior management cognitions of the corporate identity/corporate strategy interface. The aim of this research is to particularise the nature and saliency...

... Strategic process Ambidexterity Flexibility Commitment Business performance Corporate strategy Strategic resources have been the focus of extensive research attention, especially within the resource‐based view (RBV) of the firm, one of the most widely accepted theoretical perspectives...

... consumers' brand logo sensitivity. Superstition Brand logo Brand image Consumer‐based brand equity Corporate branding strategy Brands Logos Corporate strategy Consumer psychology A hierarchical model of personality has been deployed to delineate more clearly the antecedents...

... development Corporate image Corporate branding Organisational marketing Corporate strategy Employees This commentary is contextualised within the interrelated domains of corporate marketing, ethical corporate marketing, ethical corporate identity and corporate social responsibility (CSR). Its...

...) along with more recent individual and collaborative work in the field. © Company 2011 Corporate marketing Corporate brands Corporate identity Corporate image Corporate marketing Corporate social responsibility Corporate strategy Organisational change Organisational marketing...

... of service business strategies. Chun‐Hsien Liu can be contacted at: yangsh@ms16.hinet.net © Emerald Group Publishing Limited 2010 Resource management Customers Service industries Service delivery Integration Corporate strategy To gain competitive advantage in a fast changing...

... by SME owner/managers. Originality/value Although scenario planning was developed for use by large companies, this paper illustrates that it can be used by smaller firms. © Emerald Group Publishing Limited 2008 Corporate strategy Organizational planning Marketing planning Small...

...   £22.99 Paperback © Emerald Group Publishing Limited 2006 --> Corporate communications Corporate strategy Communication skills Cornelissen (2004) provides a well‐structured, comprehensive treatment of the subject of corporate communications, its function, strategies, as well...

..., philosophy, culture, communication and the industry the firm operates in. Third, it is inseparable from the corporate personality of the organisation. Corporate identity Corporate strategy Organizational identity Corporate image For a variety of reasons, both academic and business interests...

... research are provided. © MCB UP Limited 2002 Philanthropy Cause marketing Corporate strategy Marketing strategy While there is a philanthropic motive to cause‐related marketing, these efforts tend to produce relatively short‐term, product‐related outcomes. Although some CRM campaigns...

... the market orientation exerts an impact on corporate success. © MCB UP Limited 1996 Corporate strategy Germany Market orientation Strategic management Success As a result of stagnating or shrinking demand, more and more companies worldwide strive for greater closeness to markets...

... which have proven to be a catalyst behind its growth. Discusses its position within the marketing concept and explains why firms need to include corporate philanthropy in their marketing strategy. © MCB UP Limited 1993 Corporate strategy Environmental scanning International trade Marketing...

...Nils‐Erik Aaby; Anthony F. McGann Marketing, the discipline, has failed to deliver on its promise as a central corporate philosophy because it has failed to adapt its concepts to corporate concerns. Marketing has ignored non‐customer stakeholders and is less influential on corporate strategy than...

... and the years post‐1983. The strategic planning tools and methodologies used by Fisons during these periods are discussed. © MCB UP Limited 1988 Corporate Strategy United Kingdom How Fisons Managed its Turnaround by Paul N. Finlay Department of Management Studies, University of Loughborough...

... Corporate Strategy Strategic Planning 76 The Challenge of Basic Strategies by Kay Georg Segler University of Mannheim, Germany Introduction In 1986 the export share of the German economy will pass over the 35 per cent mark, while it was only 20 per cent in 1970. In export intensive industries (chemical...

... the US banks an opportunity to reassess whether their original investment in London could now be reduced and the available funds more profitably employed in the US. © MCB UP Limited 1982 Banking Corporate policy Corporate strategy United Kingdom USA 122 | Bank Marketing...

... that the internationalization concept provides a greater insight into exporter policy differences than do common prescriptive approaches, which can be used to evaluate and predict export behaviour. © MCB UP Limited 1981 Export Corporate strategy International trade 26 | European Journal of Marketing 15,3...

... marketing logistics as a discipline is included in the‘science’category. © MCB UP Limited 1972 Logistics Marketing concepts Corporate strategy Corporate planning Logistics in its marketing context by Martin Christopher University of Bradford Management Centre Marketing logistics is a new...

... have to be devoted to a marketing strategy based on changing the image, or value ascribed to a product by the customer through advertising and pricing policy. © MCB UP Limited 1969 Product life cycles Corporate strategy Research Consumer goods The application of product life cycles...