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1-8 of 8
Keywords: Cross‐cultural studies
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1234–1253.
Published: 01 October 2018
... (Figure 1). Figure 1. Conceptual diagram 31 12 2016 13 09 2017 23 05 2018 02 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Cross-cultural studies Interactivity Poland Social Capital theory Partial...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1612–1630.
Published: 12 September 2017
... 11 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only China Consumer behaviour Cognition Cross-cultural studies Social groups Personal selling Superstitious beliefs pervade society (Vyse, 2014). Many buildings in China do...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (5-6): 1159–1179.
Published: 06 May 2014
... Cross-cultural studies Consumer impulsiveness Imprudence Lack of self-control Self-indulgence Self-regulatory failure Consumer impulsiveness (CI) is a relatively stable consumer trait, which has been associated primarily with self-regulatory failure in a shopping context, such as impulse...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 522–551.
Published: 08 April 2014
... a connection between consumption and its environmental impacts. Michael Polonsky is the corresponding author and can be contacted at: Michael.Polonsky@Deakin.edu.au © Emerald Group Publishing Limited 2014 Cross-cultural studies Asia Consumer behaviour Green issues This paper advances...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (9-10): 1322–1333.
Published: 21 September 2010
...?”. After reading the scenario, participants were asked to complete a number of questions relating to demographic information. Upon completion of the materials, participants were informed that the advertisement was fictitious. Charities Advertising Cross‐cultural studies Charitable donations...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (5-6): 686–707.
Published: 29 May 2009
... marketing phenomena and make better marketing decisions. Culture Collectivism Communication technologies Computer software Cross‐cultural studies Function evaluation Product reviews involve reviewers assessing products (often recently released ones) and then publishing their evaluations...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (11-12): 1527–1540.
Published: 01 November 2004
... Emerald Group Publishing Limited 2004 Services Service improvements Cross‐cultural studies Canada China In the People's Republic of China (PRC), the service sector (also known as the tertiary sector), although engaging only one‐third of the nation's workforce and accounting for one...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (8): 995–1012.
Published: 01 August 2004
... for this study is that this method has been shown to deliver valid results in cross‐cultural studies (Valette‐Florence, 1998). © Emerald Group Publishing Limited 2004 Organic foods Consumer behaviour Cross‐cultural studies Germany United Kingdom The organic food market is one...
