... Licensed re-use rights only Cross-cultural studies Interactivity Poland Social Capital theory Partial least squares Social networking The rise of social media provides a global marketing opportunity for social media promotions, which can foster customer–brand relationships...

... at: Harmen.Oppewal@monash.edu 08 02 2015 24 11 2015 15 10 2016 16 01 2017 11 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only China Consumer behaviour Cognition Cross-cultural studies Social groups Personal selling...

...-dimensional structures (Puri, 1996 ; Youn and Faber, 2002). Cross-cultural studies Consumer impulsiveness Imprudence Lack of self-control Self-indulgence Self-regulatory failure Consumer impulsiveness (CI) is a relatively stable consumer trait, which has been associated primarily with self...

... is the corresponding author and can be contacted at: Michael.Polonsky@Deakin.edu.au © Emerald Group Publishing Limited 2014 Cross-cultural studies Asia Consumer behaviour Green issues Most researchers agree that human consumption has a significant, negative impact on the natural environment...

... dimension becomes more important. Daniel Laufer can be contacted at: dlaufer2@yu.edu © Emerald Group Publishing Limited 2010 Charities Advertising Cross‐cultural studies Charitable donations United States of America Mexico As a result of shrinking budgets and changing...

... marketing phenomena and make better marketing decisions. © Emerald Group Publishing Limited 2009 Culture Collectivism Communication technologies Computer software Cross‐cultural studies Function evaluation Product reviews involve reviewers assessing products (often recently released...

... Emerald Group Publishing Limited 2004 Services Service improvements Cross‐cultural studies Canada China In the People's Republic of China (PRC), the service sector (also known as the tertiary sector), although engaging only one‐third of the nation's workforce and accounting for one...

... between the groups. A major difference was found in the absence among the UK group of any connection between organic food and the environment. © Emerald Group Publishing Limited 2004 Organic foods Consumer behaviour Cross‐cultural studies Germany United Kingdom The organic food...