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Keywords: Crowdsourcing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (5): 1407–1441.
Published: 24 April 2023
...Xiaohan Wen; S. Sinem Atakan Purpose This study aims to examine consumers’ responses to crowdsourcing campaigns in the request initiation stage using the signaling theory from economics. The purpose of the research is threefold. First, it provides a comprehensive classification of various task...
