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Keywords: Cultural power distance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (4): 1015–1046.
Published: 09 April 2024
... rights only Cause-related marketing Social media Empowerment Consumer participation Cultural power distance Cause marketing For the past several decades, company engagement in donation activities for social causes has seen sustained growth. Charitable giving is part of the mission...
