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Keywords: Culture (sociology)
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (1): 23–43.
Published: 13 February 2017
.... Dannie Kjeldgaard can be contacted at: dkj@sam.sdu.dk 04 12 2015 09 05 2016 20 09 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Culture (sociology) Consumer research Ethnography Brand identity Brandfests...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 752–769.
Published: 09 May 2016
.... The rankings were very similar, rs = 0.821, p < 0.01. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Marketing Culture (sociology) Media Professions Marketing is suffering from an image...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (7-8): 1165–1181.
Published: 27 July 2010
... and de Ruyter, 1998 ; Mittal and Kamakura, 2001 ; Seiders et al., 2005). Therefore, we offer the hypothesis that: H1. Satisfaction is positively related to eating behaviour. Culture (sociology) Conflict Family Decision making Food products Norway For many years...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1523–1524.
Published: 13 November 2009
... future trends in branding, I will mention new topics that range from brand boycotts, brand‐casting and brand spirit to tryvertising, transumers and Generation C … © Emerald Group Publishing Limited 2009 --> Brand management Culture (sociology) This book, written by two well‐known...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (5-6): 590–610.
Published: 01 May 2006
... by a discussion of the methodology used in this research. The paper closes with a discussion of the results and their implications. © Emerald Group Publishing Limited 2006 Culture (sociology) Emerging markets Customer relations South Africa It is well known that culture can influence...
