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Keywords: Customer benefits
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (11): 2397–2418.
Published: 08 April 2019
.... Todd Arnold can be contacted at: todd.arnold@okstate.edu 20 04 2017 06 02 2018 16 09 2018 07 12 2018 18 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Authenticity Customer benefits Adaptive selling...
