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Keywords: Customer co-creation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (11): 2607–2641.
Published: 24 October 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Marketing agility Firm performance Customer satisfaction Customer co-creation Customer service performance Dynamic capability Firm profitability Digital transformation and rapid technological advancements...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 726–762.
Published: 30 November 2020
... not require sharing an idea for an improvement. Customer co-creation Customer participation Customer engagement Customer feedback Customer citizenship Customer suggestions Customer voice Everywhere one looks today, from store checkout receipts to restaurant tabletops to website popups...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (11): 2348–2372.
Published: 16 July 2019
... at: johnsonde@mail.montclair.edu 06 03 2018 07 08 2018 16 01 2019 07 05 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Customer co-creation C2C Altruistic customer participation Category skepticism Despite their best...
