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Keywords: Customer lifetime value
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Journal Articles
A customer lifetime value model for the banking industry: a guide to marketing actions
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Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 761–784.
Published: 08 April 2014
...Yeliz Ekinci; Nimet Uray; Füsun Ülengin Purpose – The aim of this study is to develop an applicable and detailed model for customer lifetime value (CLV) and to highlight the most important indicators relevant for a specific industry – namely the banking sector. Design/methodology/approach...
