Keywords: Customer profiling
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Journal Articles
European Journal of Marketing (2001) 35 (5-6): 639–660.
Published: 01 June 2001
... for research are developed and explored, with the aim of informing both academics and practitioners. © MCB UP Limited 2001 Financial services Competitive advantage Customer profiling The implications for consumer evaluation of services, given the particular characteristics of services...
Journal Articles
European Journal of Marketing (2000) 34 (3-4): 341–359.
Published: 01 April 2000
... interested in managing and facilitating these potentially valuable interactions and give some structure for future research in the area. © MCB UP Limited 2000 Consumer behaviour Customer profiling Customer surveys Interaction Services marketing Over the past two decades, service firms...

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