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Keywords: Customer profiling
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (5-6): 639–660.
Published: 01 June 2001
... for research are developed and explored, with the aim of informing both academics and practitioners. © MCB UP Limited 2001 Financial services Competitive advantage Customer profiling The implications for consumer evaluation of services, given the particular characteristics of services...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (3-4): 341–359.
Published: 01 April 2000
... interested in managing and facilitating these potentially valuable interactions and give some structure for future research in the area. © MCB UP Limited 2000 Consumer behaviour Customer profiling Customer surveys Interaction Services marketing Over the past two decades, service firms...
