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Keywords: Customer retaliatory behavior
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3169–3196.
Published: 22 September 2022
... Emerald Publishing Limited Licensed re-use rights only Dark sides of relationship marketing initiatives Contract termination Customer retaliatory behavior Negative word-of-mouth Service marketing Relationship marketing Regression analysis Service delivery Service contract termination...
