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Keywords: Customer-oriented behavior
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Journal Articles
Journal Articles
European Journal of Marketing (2021) 55 (8): 2344–2366.
Published: 06 May 2021
...) model as a theoretical lens to examine whether internal communication (IC) (stimulus) evokes FLEs’ organizational identification (emotional) and job satisfaction (cognitive), and whether these in turn shape FLE customer-oriented behavior (response). The study also tested whether these mediated...

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