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Keywords: Cyprus
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 525–556.
Published: 29 March 2013
... sources and these were measured on a seven‐point Likert scale. Data were gathered through personal, face‐to‐face interviews conducted at central locations in all major towns of Cyprus. To test the hypothesized relationships among the constructs of the model, structural equation modeling was employed...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (9-10): 1167–1180.
Published: 01 October 2000
...Sydney Roslow; Tiger Li; J.A.F. Nicholls Explores seasonal differences in the purchase behaviour of shoppers in Cyprus. The analysis investigates situational factors and demographic/lifestyle attributes associated with consumers’ shopping behaviour in summer and winter. The situational factors...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (8): 17–36.
Published: 01 August 1995
...Leonidas C. Leonidou Investigates empirically the perceptions of non‐exporters regarding factors stimulating export initiation. Draws on research based on a representative sample of 112 Cyprus‐based manufacturers. Reveals that stimuli relating to the fulfilment of the firm′s traditional objectives...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1989) 23 (7): 17–33.
Published: 01 July 1989
... of co‐operation and the exercise of asymmetrical power, directed by the importers to the exporters. © MCB UP Limited 1989 Cyprus Developing countries Export Imports International marketing United Kingdom ...
