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1-4 of 4
Keywords: Decision‐support systems
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Journal Articles
An evaluation of styles of IT support for marketing planning
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (7-8): 815–842.
Published: 01 August 2001
... on the style of support provided by the system. After a review of relevant decision support system (DSS) literature, describes here the findings relating to support style from a qualitative evaluation of a system named EXMAR. The findings support Little’s classic rules of “decision calculus...
Journal Articles
Adaptive AHP: a review of marketing applications with extensions
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (7-8): 872–894.
Published: 01 August 2001
... for both structuring and evaluation, presented in the user interface. Models that solved historical information needs can also be adapted for current marketing conditions by incorporating AHP within a marketing knowledge‐based decision support system (KB‐DSS). Current decision rules might be chosen...
Journal Articles
CAPPLAN: a decision‐support system for planning the pricing and sales effort policy of a salesforce
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (7): 68–82.
Published: 01 July 1996
...Sönke Albers Describes the decision‐support system CAPPLAN. CAPPLAN has been developed for firms which sell their products through a salesforce to industrial customers or wholesalers and retailers. Explains that in such situations, it is common practice to negotiate the price based on guidelines...
Journal Articles
A Decision Analysis Approach to Repetitive Competitive Bidding
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Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (8): 517–528.
Published: 01 August 1978
... and the three main ones paragraphed and spelt out with recommendations. © MCB UP Limited 1978 Competitive tendering Decision‐support systems Tendering United Kingdom | 517 A Decision Analysis Approach to Repetitive Competitive Bidding by Derek Bunn and Howard Thomas In a previous paper...
