... support system that is frequently encountered and evaluated during food shopping (Caswell and Padberg, 1992 ; Hawley et al., 2013). Although it has been shown that PU and PEOU are relevant antecedents for the acceptance of FOPLs (Mazzù et al., 2021c), it is also crucial to emphasize...

... may refer during strategy making. The graphs, charts and spreadsheets common to dashboards can act as artifacts through which strategy is made (Jarzabkowski et al., 2013). Performance measurement Decision support systems Accountability Exploration Exploitation Dashboard...

...: H2. Brand value will discriminate between successful high and low price strategies and superior (inferior) brand value will be associated with a successful high (low) price strategy. Marketing decision‐making Decision support systems Marketing strategy Pricing policy...

...Hugh N. Wilson A research study is described exploring the potential of decision support systems to improve marketing planning practice, using a combination of project action research and case research approaches. The paper focuses on solutions to two practical methodological problems: how...