David Jobber
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Journal Articles

Marketing‐orientated pricing: Understanding and applying factors that discriminate between successful high and low price strategies

David Jobber, David Shipley
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (11-12): 1647–1670.
https://doi.org/10.1108/03090561211260022
Published: 09 November 2012
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Journal Articles

An exploratory study of sales‐marketing integrative devices

Belinda Dewsnap, David Jobber
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (7-8): 985–1007.
https://doi.org/10.1108/03090560910961489
Published: 24 July 2009
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Journal Articles

An evaluation of external factors in the decision of UK industrial firms to enter a new non‐domestic market: an exploratory study

Jeryl Whitelock, David Jobber
Journal: European Journal of Marketing
European Journal of Marketing (2004) 38 (11-12): 1437–1455.
https://doi.org/10.1108/03090560410560182
Published: 01 November 2004
View article titled, An evaluation of external factors in the decision of UK industrial firms to enter a new non‐domestic market: an exploratory study
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Journal Articles

A social psychological model of relations between marketing and sales

Belinda Dewsnap, David Jobber
Journal: European Journal of Marketing
European Journal of Marketing (2002) 36 (7-8): 874–894.
https://doi.org/10.1108/03090560210430854
Published: 01 August 2002
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Journal Articles

Environmentally responsible purchase behaviour: a test of a consumer model

Scott B. Follows, David Jobber
Journal: European Journal of Marketing
European Journal of Marketing (2000) 34 (5-6): 723–746.
https://doi.org/10.1108/03090560010322009
Published: 01 June 2000
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Journal Articles

Organisational Dimensions of Information Systems

David Jobber, Martin Watts
Journal: European Journal of Marketing
European Journal of Marketing (1987) 21 (3): 39–51.
https://doi.org/10.1108/EUM0000000004685
Published: 01 March 1987
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Journal Articles

Conspectus of degree courses in marketing

James Bannister, David Jobber
Journal: European Journal of Marketing
European Journal of Marketing (1973) 7 (2): 137–144.
https://doi.org/10.1108/eb027323
Published: 01 February 1973
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Journal Articles

Evaluating the effectiveness of below‐the‐line promotion: a critique

David Jobber
Journal: European Journal of Marketing
European Journal of Marketing (1973) 7 (1): 64–69.
https://doi.org/10.1108/EUM0000000005100
Published: 01 January 1973
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