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Journal Articles

Learning about customers: Managing B2B alliances between small technology startups and industry leaders

Lourdes Perez, Jeryl Whitelock, Juan Florin

European Journal of Marketing (2013) 47 (3-4): 431–462.

https://doi.org/10.1108/03090561311297409

Published: 29 March 2013

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Journal Articles

The influence of promotional activity and different electoral systems on voter turnout: A study of the UK and German Euro elections

Amy Whitelock, Jeryl Whitelock, Jennifer van Heerde

European Journal of Marketing (2010) 44 (3-4): 401–420.

https://doi.org/10.1108/03090561011020499

Published: 06 April 2010

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Journal Articles

Relationship marketing in the subsidised arts: the key to a strategic marketing focus?

Tony Conway, Jeryl Whitelock

European Journal of Marketing (2007) 41 (1-2): 199–222.

https://doi.org/10.1108/03090560710718184

Published: 20 January 2007

View article titled, Relationship marketing in the subsidised arts: the key to a strategic marketing focus?

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Journal Articles

An evaluation of external factors in the decision of UK industrial firms to enter a new non‐domestic market: an exploratory study

Jeryl Whitelock, David Jobber

European Journal of Marketing (2004) 38 (11-12): 1437–1455.

https://doi.org/10.1108/03090560410560182

Published: 01 November 2004

View article titled, An evaluation of external factors in the decision of UK industrial firms to enter a new non‐domestic market: an exploratory study

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Journal Articles

How “ready” are customers for mass customisation? An exploratory investigation

Ahmet Bardakci, Jeryl Whitelock

European Journal of Marketing (2004) 38 (11-12): 1396–1416.

https://doi.org/10.1108/03090560410560164

Published: 01 November 2004

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Learning about customers: Managing B2B alliances between small technology startups and industry leaders

The influence of promotional activity and different electoral systems on voter turnout: A study of the UK and German Euro elections

Relationship marketing in the subsidised arts: the key to a strategic marketing focus?

An evaluation of external factors in the decision of UK industrial firms to enter a new non‐domestic market: an exploratory study

How “ready” are customers for mass customisation? An exploratory investigation

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