... for their consumers. To this end, this study aimed to classify online auction shoppers based on their emotional shopping motivations and examine the relations of demographics (i.e. age, gender, income, and education) and psychographics (i.e. impulsiveness, variety‐seeking tendency, price sensitivity, and risk...

...Stanley Paliwoda; Svetla Marinova; Daniel Nilsson Purpose The aim of this paper is to investigate cross‐cultural variations in the demographics of consumers using self‐service technologies (SSTs). Design/methodology/approach Questionnaires were randomly distributed to individuals in Sweden...

...Sydney Roslow; Tiger Li; J.A.F. Nicholls Explores seasonal differences in the purchase behaviour of shoppers in Cyprus. The analysis investigates situational factors and demographic/lifestyle attributes associated with consumers’ shopping behaviour in summer and winter. The situational factors...

... in terms of the commonly‐used classification measures such as socio‐demographic characteristics, and that brands in the same product category tend to be bought by similar kinds of people. © MCB UP Limited 1996 Brands Consumer behaviour Consumer goods Data collection Demographics Market...

... market segmentation, on the one hand, and product differentiation, on the other hand, is the product benefit. The product benefit is the interaction of the product and the consumer. © MCB UP Limited 1994 Consumers Demographics Market segmentation Product differentiation Psychographics...

... are rather independent from each other and contribute almost equally to explaining luxury goods consumption. © MCB UP Limited 1993 Consumers Demographics Income Market segmentation Social class ...

... are prone to outshopping, specifically rural to rural outshopping. © MCB UP Limited 1992 Australia Consumer behaviour Demographics Income Population Retail trade Shopping ...