... management Market orientation Denmark Commercial market orientation has been researched extensively during the last 20 years. Different constructs have been developed and tested empirically, and market orientation has been linked to different aspects of commercial performance. While it is now...

... of confidence in future potential, and online interactive communication, which has the largest potential for improvement. Research limitations/implications The research is based on a single geographic market (Denmark), and its transferability to other markets can be questioned. The geographical constraint...

...Simon Ulrik Kragh; Malene Djursaa The marketing implications are examined of a recent research project which shows how respondents from England “read” furnishing interiors from Denmark, and vice versa, in ways which are fundamentally different from those intended by the owners. The differences...

... in the beginning of a product’s life cycle, brand building through more abstract and emotional imagery becomes increasingly important in the later stages of the product life cycle. © MCB UP Limited 1996 Corporate image Country of origin Denmark International marketing Product lifecycle Sales...

... a reasonable agreement between the actual pricing policies and the proposed model is observed. © MCB UP Limited 1990 Denmark Marketing Pricing policy Models Optimization ...

...Preben Sepstrup Describes the theory on information acquisition by the individual in relation to buying goods. Gives the results of six investigations carried out in Denmark into the operation of variable and testing of basic hypotheses in the theory of information acquisition by individuals...