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Keywords: Denmark
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (6): 852–881.
Published: 31 May 2011
... ; Narver and Slater, 1990). It does, however, feature in Dean and Croft's (2001) discussion of Christopher et al.'s (1991) Six Markets Model and its applicability for political “markets”. Political parties Philosophy Personal needs Strategic management Market orientation Denmark...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (3-4): 502–525.
Published: 04 April 2008
... of confidence in future potential, and online interactive communication, which has the largest potential for improvement. Research limitations/implications The research is based on a single geographic market (Denmark), and its transferability to other markets can be questioned. The geographical constraint...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (11-12): 1301–1320.
Published: 01 December 2001
...Simon Ulrik Kragh; Malene Djursaa The marketing implications are examined of a recent research project which shows how respondents from England “read” furnishing interiors from Denmark, and vice versa, in ways which are fundamentally different from those intended by the owners. The differences...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (3): 6–22.
Published: 01 March 1996
... extensively in various studies. Findings indicate that consumers use the country of origin cue symbolically, i.e. as an associative link: Denmark ‐ agriculture, France ‐ fashion and design, Germany ‐ technology and engineering, etc. Several studies have demonstrated perceptual linkages between country...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1990) 24 (5): 50–55.
Published: 01 May 1990
... a reasonable agreement between the actual pricing policies and the proposed model is observed. Denmark Marketing Pricing policy Models Optimization © MCB UP Limited 1990 ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1974) 8 (3): 218–235.
Published: 01 March 1974
...Preben Sepstrup Describes the theory on information acquisition by the individual in relation to buying goods. Gives the results of six investigations carried out in Denmark into the operation of variable and testing of basic hypotheses in the theory of information acquisition by individuals...
