Article navigation
Volume 24, Issue 5
1 May 1990
European Journal of Marketing Cover Image for Volume 24, Issue 5
Research Article| May 01 1990

Pricing and the Correspondence to Market Conditions: Some Danish Evidence

;
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1990
European Journal of Marketing (1990) 24 (5): 50–55.
https://doi.org/10.1108/EUM0000000000608

A simplification from microeconomic consumer theory is used to formulate a model relating relative contributions to income elasticities. The model is applied in order to evaluate actual price policy in 19 selected markets. In the empirical part of the article a reasonable agreement between the actual pricing policies and the proposed model is observed.

Keywords: Denmark, Marketing, Pricing policy, Models, Optimization
This content is only available via PDF.
© MCB UP Limited
1990
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
137 Views
3 Crossref

New and popular articles

Understanding disruption through the marketing lens: foundations, frameworks and future directions
Moral agency and status validation: the influence of service robots in preferential treatment dynamics
Confiding in a maven or a charmer? Impression management behavior of artificially intelligent conversational agents and consumer self-disclosure
Thinking or delegating? The role of epistemic motivation and goal congruence in consumer responses to uncertainty marketing

Suggested Reading

Some Aspects of Price Behaviour in Agricultural Markets
European Journal of Marketing (April,1979)
The Differential Method of Pricing
European Journal of Marketing (April,1979)
Pricing and Advertising
European Journal of Marketing (April,1979)
On an imperfect preventive maintenance model
International Journal of Quality & Reliability Management (August,2000)
Pansystems optimization, generalized principles of optimality, and fundamental equations of dynamic programming
Kybernetes (April,1997)

Related Chapters

Fighting the Financial Crisis: The Social Construction and Deconstruction of the Financial Crisis in Denmark
Elites on Trial
Multi-objective optimization in a circumscribed bridge system
Bridge Management 5: Inspection, maintenance, assessment and repair: Proceedings of the 5th International Conference on Bridge Management, organized by the University of Surrey, 11–13 April 2005
Sectoral Variation in Consequences of Intra-European Labour Migration: How Unions and Structural Conditions Matter
Labour Mobility in the Enlarged Single European Market

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (3)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal