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Keywords: Design thinking
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Journal Articles
Journal Articles
European Journal of Marketing (2021) 55 (9): 2414–2438.
Published: 30 July 2021
...Lia Zarantonello; Silvia Grappi; Marcello Formisano; Bernd H. Schmitt Purpose This paper aims to advance the design-thinking approach in food from an engineering mind-set toward a positive psychology perspective by investigating how consumer experiences evoked by food-related activities can...
Journal Articles
Journal Articles
European Journal of Marketing (2021) 55 (9): 2491–2514.
Published: 11 February 2021
...Rachel Ashman; Anthony Patterson; Robert V. Kozinets Purpose This paper aims to strengthen the process of design thinking by aligning it with netnography, specifically auto-netnography, which this paper asserts is particularly suited to the task of studying and enriching the actions of “designerly...
Journal Articles
Journal Articles
European Journal of Marketing (2021) 55 (9): 2439–2463.
Published: 25 January 2021
...Svetlana Bogomolova; Julia Carins; Timo Dietrich; Timofei Bogomolov; James Dollman Purpose This research describes and evaluates the co-creation of a programme called “A Healthy Choice”. Underpinned by design thinking (DT), this study aims to improve the healthfulness of food choices...

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