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1-6 of 6
Keywords: Design thinking
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 281–308.
Published: 11 March 2026
... to actionable practice. Design/methodology/approach This research refines the FED through the theoretical integration of design thinking, food innovation, experiential food consumption and food well-being literatures. Findings The extended FED framework introduces a dual-perspective model...
Journal Articles
A “crescendo” model: designing food experiences for psychological well-being
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Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (9): 2414–2438.
Published: 30 July 2021
...Lia Zarantonello; Silvia Grappi; Marcello Formisano; Bernd H. Schmitt Purpose This paper aims to advance the design-thinking approach in food from an engineering mind-set toward a positive psychology perspective by investigating how consumer experiences evoked by food-related activities can...
Journal Articles
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (9): 2392–2413.
Published: 27 May 2021
... so by proposing a holistic and integrative framework. Design/methodology/approach This approach examines design thinking by conducting an analysis of the multidisciplinary literature. This paper addresses the gap in the literature by advancing the theoretical and empirical understanding of food...
Journal Articles
Netnography and design thinking: development and illustration in the vegan food industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (9): 2491–2514.
Published: 11 February 2021
...Rachel Ashman; Anthony Patterson; Robert V. Kozinets Purpose This paper aims to strengthen the process of design thinking by aligning it with netnography, specifically auto-netnography, which this paper asserts is particularly suited to the task of studying and enriching the actions of “designerly...
Journal Articles
Visualizing food: photography as a design thinking tool to generate innovative food experiences that improve food well-being
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Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (9): 2515–2537.
Published: 27 January 2021
...Jane Emma Machin; Emily Moscato; Charlene Dadzie Purpose This paper examines the potential of photography as a design thinking method to develop innovative food experiences that improve food well-being. Design/methodology/approach This paper is a critical review of research using photography...
Journal Articles
Encouraging healthier choices in supermarkets: a co-design approach
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Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (9): 2439–2463.
Published: 25 January 2021
...Svetlana Bogomolova; Julia Carins; Timo Dietrich; Timofei Bogomolov; James Dollman Purpose This research describes and evaluates the co-creation of a programme called “A Healthy Choice”. Underpinned by design thinking (DT), this study aims to improve the healthfulness of food choices...
