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Keywords: Detection probability
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Journal Articles
A goal-directed interactionist perspective of counterfeit consumption: The role of perceived detection probability
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Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (7): 1311–1332.
Published: 03 April 2019
... Counterfeit Detection probability Ethical behavior Counterfeiting is a worldwide problem, targeting everything from luxury brands to life-saving medicines and computer chips. Accounting for about 10 per cent of world trade, the global market for counterfeited brands is on the scale of $500 billion...
