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Journal Articles

How a publicized leader transgression can affect member outcomes and gift purchasing of associated symbolic products

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Elten Briggs, Abigail Torres Rico, Tracy R. Kizer, Zhiyong Yang
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (6): 1630–1652.
https://doi.org/10.1108/EJM-06-2022-0417
Published: 25 June 2024
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Journal Articles

Abusive supervision in retailing: the mediating role of customer orientation and the moderating roles of contingent reward and contingent punishment

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Zhiyong Yang, Fernando Jaramillo, Yonghong Liu, Weiling Ye, Rong Huang
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (2): 543–564.
https://doi.org/10.1108/EJM-03-2019-0265
Published: 22 September 2020
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Journal Articles

A goal-directed interactionist perspective of counterfeit consumption: The role of perceived detection probability

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Gavin Jiayun Wu, Richard P. Bagozzi, Nwamaka A. Anaza, Zhiyong Yang
Journal: European Journal of Marketing
European Journal of Marketing (2019) 53 (7): 1311–1332.
https://doi.org/10.1108/EJM-07-2017-0455
Published: 03 April 2019
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Journal Articles

CSR types and the moderating role of corporate competence

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Xiaoye Chen, Rong Huang, Zhiyong Yang, Laurette Dube
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (7-8): 1358–1386.
https://doi.org/10.1108/EJM-12-2016-0702
Published: 12 April 2018
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